Friday, February 11, 2011

Respect Your Brand


One thing about Brett Favre is obvious – the man can play quarterback. The reason is simple. Brett loves football. You can see the enthusiasm when he plays. He plays like a kid on the playground. Head-butting his linemen when he scores a touchdown. Leaping into the crowd at Lambeau Field.
    His love for the game is part of his brand. Favre is an ironman. The old gunslinger with twenty years in the NFL. 297 consecutive starts at quarterback. Three MVP awards. His stats are legendary. He practically owns every passing record in the league. Unquestionably, Favre is a Green Bay Packer icon and a slam dunk future Hall of Famer.
     However, it's interesting to note that Brett Favre isn't as great at retiring from football. Obviously, he doesn't care about retirement the same way he cares about playing football.
     Favre is officially retired from football now, but in the last three years of his career he was confused. He made formal retirements, then went back on his word and came out of retirement. Vacillating from "calling it quits" to "giving it one more try." He looked scatterbrained. Tentative. Wishy-washy. Pathetic. Even if some of his uncertainty was media created, Favre still suffered from the fallout. He didn't respect his own brand. His retirement indecision was in direct conflict with his image on the football field. Confident leadership in a career and in a life... That's what the fans want.

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